Preserving your Legacy,
Innovating for the Future
Strategy | Innovation | Capability Building | Connections | Partnership
Our Story
Michelle founded Adonai Group in 2005 to connect businesses with knowledge management expertise. Over time, she observed that numerous growing small businesses and family-run enterprises in Singapore lacked the resources or leadership support larger companies possessed to grow and succeed.
This realisation led Adonai Group to pivot in 2008, evolving into a boutique business strategy consultancy dedicated to supporting small and family-run companies with professional business advice and strategies, ensuring long-term success for generations to come.
In 2011, we were awarded an NTUC 50 Model Partnership award for developing an innovative productivity enhancement programme for elderly workers, which greatly enhanced employee retention. We have conducted a Strategic Review for a membership-based organisation with an excess of 300,000 members in Singapore, which saw a marked improvement in meeting customer needs and effective member engagement.
Michelle also recognises that Asian family business encounter unique challenges in strategic planning. Generational leadership transitions, family traditions and cultural nuances can complicate efforts to adopt Western management frameworks. Drawing on her understanding of both worlds, Michelle has guided Adonai Group to strike a delicate balance between respecting cultural dynamics and implementing modern, scalable business practices. The result is an approach that meets the expectations of family stakeholders, engages employees and delivers value to customers – without sacrificing the business’s foundational values and legacy. Connect with Adonai Group and Michelle on LinkedIn
In 2011, we were awarded an NTUC 50 Model Partnership award for developing an innovative productivity enhancement programme for elderly workers, which greatly enhanced employee retention. We have conducted a Strategic Review for a membership-based organisation with an excess of 300,000 members in Singapore, which saw a marked improvement in meeting customer needs and effective member engagement.
Michelle also recognises that Asian family business encounter unique challenges in strategic planning. Generational leadership transitions, family traditions and cultural nuances can complicate efforts to adopt Western management frameworks. Drawing on her understanding of both worlds, Michelle has guided Adonai Group to strike a delicate balance between respecting cultural dynamics and implementing modern, scalable business practices. The result is an approach that meets the expectations of family stakeholders, engages employees and delivers value to customers – without sacrificing the business’s foundational values and legacy. Connect with Adonai Group and Michelle on LinkedIn
About our Team
At Adonai Group, we adopt a networked consultancy model, assembling experienced and reputable subject matter experts from a dynamic pool of independent professionals and contractors. As the lead consultant or project manager, we oversee multi-disciplinary projects, ensuring that every team member’s expertise is utilised to identify issues, harmonise inter-disciplinary best practices into effective, actionable solutions within the unified strategic vision.
We employ a project management framework that encompasses progress tracking, team on-boarding, workflow documentation, shared team resources, and backup plans -ensuring seamless handovers and minimising disruption risks.
This model offers our clients access to a diverse range of expertise that aligns with their project scope, all at a competitive cost. With a commitment to professionalism and delivering outcomes that meet your expectations - delivering successful and timely projects.
About Our Founder and Principal Consultant
Michelle, Principal Consultant and Founder of Adonai Group, leverages her extensive experience in Information Technology (IT), Meetings and Events (MICE), Market Intelligence, and Management Consulting to deliver practical solutions for small and family-owned businesses. As an Asian entrepreneur, she understands the unique challenges of resource constraints, market competition, and balancing innovation with tradition—because she has faced them herself.
With a focus on strategic planning and collaborative partnerships, Michelle has successfully led projects that delivered measurable outcomes, such as developing new business models, designing strategic reviews, and launching training programs tailored to senior blue-collar workers. Her work is guided by a belief in building sustainable ventures through straightforward frameworks and actionable strategies.
Driven by a passion for practical impact, Michelle works with business owners and senior managers to solve complex challenges, streamline processes, and create lasting value. At the core of Michelle’s approach is her believe in servant leadership – empower clients to thrive by valuing diverse perspectives and fostering community over competition. In 2022, Michelle established a community to unite micro-business owners and freelancers, providing a platform for mutual growth and collaboration through ethical and socially responsible practices. She holds a Master’s degree in Business Administration from the University of Technology Sydney. Her approachable style, commitment to shared success, and ability to turn ideas into results make her a trusted partner for business owners ready to build resilient, thriving enterprises.
With a focus on strategic planning and collaborative partnerships, Michelle has successfully led projects that delivered measurable outcomes, such as developing new business models, designing strategic reviews, and launching training programs tailored to senior blue-collar workers. Her work is guided by a belief in building sustainable ventures through straightforward frameworks and actionable strategies.
Driven by a passion for practical impact, Michelle works with business owners and senior managers to solve complex challenges, streamline processes, and create lasting value. At the core of Michelle’s approach is her believe in servant leadership – empower clients to thrive by valuing diverse perspectives and fostering community over competition. In 2022, Michelle established a community to unite micro-business owners and freelancers, providing a platform for mutual growth and collaboration through ethical and socially responsible practices. She holds a Master’s degree in Business Administration from the University of Technology Sydney. Her approachable style, commitment to shared success, and ability to turn ideas into results make her a trusted partner for business owners ready to build resilient, thriving enterprises.